A private community of 7,500+ SDR leaders. Curated events in your city, member-led masterclasses every two weeks, and the honest conversations you can't have anywhere else.
SDR Leaders of EMEA exists so the people building the modern outbound function have somewhere serious to compare notes. Members-only. Peer-led. No vendors on stage. Everything we publish, host and debate is aimed at one thing: making the SDR org a better place to work and a better lever for the business.
7,500+ SDR leaders across EMEA. Free to join, always.
Join the communitySix things, and only six. Every one of them exists because members asked for it.
Curated dinners, summits and salons where SDR leaders swap what's actually working right now.
Every two weeks. Always member-led. No vendor pitches, no theory, just applied playbooks.
A private Slack-style space to ask the questions you can't ask internally.
Insights and research pieces that give members the latest data on what they need to grow their SDR functions.
Onboarding docs, hiring loops, coaching frameworks, everything members share, in one library.
The state of SDR Leaders of EMEA today.
Your team can hit every activity number on the board and still get ignored in the room that matters. The headcount ask gets parked, the leadership meeting glazes over your call stats, your best rep gets passed over. That's not a work problem, it's a managing-up problem. Managing up is the skill of talking to the people above and beside you in the metrics they actually care about, and anchoring everything to the shared goal. This playbook turns Nathalie van Alst's framework into a repeatable system you can run yourself and teach to your reps: the stakeholder map, the leadership-meeting playbook, the headcount ask that gets approved, the SDR/AE relationship, and how to coach reps for a promotion decided by someone they barely speak to. Built from the SDR Leaders Live session "Mastering the art of managing up" with Nathalie van Alst.
A Year of Growth & Resilience. The second annual State of EMEA Sales Development Survey captures responses from 168 SDR leaders across 15+ countries, spanning companies from under $1M to over $1B in revenue. It benchmarks how EMEA sales development is structured, paid, and performing in 2025, with year-over-year comparisons on team growth, AI adoption, ramp and retention, quota attainment, and leadership span of control. Whether you are defending headcount, redesigning comp, or building the case for AI and GTM engineering, the report gives you the quantitative and qualitative data points to take to senior leadership as you plan for 2026. Produced by SDR Leaders of EMEA, sponsored by Commsor.
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