The six-week accelerator for the next generation of SDR leaders.
This isn't six hours of recorded content you'll never finish. It's a leadership experience built on live learning, real application and a peer network.
Great SDR leadership doesn't happen overnight. But you shouldn't have to figure it all out on your own.
Whether you're stepping into your first SDR management role or looking to become a more strategic leader, the job comes with a whole new set of challenges.
From hiring and onboarding to coaching, forecasting, managing up, partnering with AEs and Marketing, and building a high-performing team, there's a lot to learn.
The SDR Leader Accelerator gives you the practical foundations, frameworks and guidance to navigate those challenges with confidence, while introducing the strategic concepts that will help you grow as a leader.
You don't have to figure it all out through trial and error.
Built for current and emerging SDR leaders at every stage of their journey.
- New and first-time SDR managers looking to build strong leadership foundations
- SDR Managers developing their approach to hiring, coaching, performance and team management
- Experienced SDR leaders looking to sharpen their operating model and introduce more strategic thinking
- Managers preparing for their next step into Senior Manager, Director or broader GTM leadership
Whether you're learning the fundamentals of managing people or looking to evolve how you lead an entire function, you'll leave with practical tools you can apply immediately and concepts to help you think bigger. This isn't just theory. It's practical SDR leadership development, built around the challenges we face in the real world.
The SDR Leader Operating System, one week at a time.
The SDR Leader Operating System
Build the core systems and habits that move you from managing a team to leading a function.
Hiring & Ramp
Hire great SDRs, build a repeatable hiring process, and ramp new reps for success.
Coaching & Performance
Develop a practical coaching approach that improves performance, builds accountability and develops your people.
Pipeline Math & Forecasting
Understand the numbers behind SDR capacity and pipeline so you can forecast with confidence.
SDR, Marketing & AE Alignment
Build stronger cross-functional partnerships, align on shared goals and create handoffs that protect pipeline quality.
Career, Compensation & Retention
Create clear career paths, thoughtful compensation and retention practices that keep your best people.
A home for your cohort, during the programme and after it.
When you enrol you get your own Accelerator portal. Live sessions, recordings, frameworks and templates all sit there, unlocking week by week as the cohort progresses, and they stay there when the programme ends so you can come back to them.
Every live session, one click away
A countdown, the join link and add-to-calendar for each weekly call, right on your home screen.
Unlocks as the cohort moves
Each module's notes, recording and templates open on the day of its session, so you always know what's next.
One home for every resource
Frameworks, templates and playbooks for each module, ready to download and use with your team.
Still there after the final session
Recordings and templates stay in your portal after the cohort ends, ready when a new challenge comes up.
Unlocks with the cohort. Stays with you after.
Each week's recording, notes and templates open in your portal on the day of the session. When the programme ends, everything you've unlocked is still there.
- Week 1
The SDR Leader Operating System
- Live + recording
- Templates
- Office hours
Drop-in 1:1 time
- Catch up and apply
- Week 2
Hiring & Ramp
- Live + recording
- Templates
- Week 3
Coaching & Performance
- Live + recording
- Templates
- Week 4
Pipeline Math & Forecasting
- Live + recording
- Templates
- Week 5
SDR, Marketing & AE Alignment
- Live + recording
- Templates
- Week 6
Career, Comp & Retention
- Live + recording
- Templates
- After the cohort
Everything stays in your portal
- Every session recording
- All templates and frameworks
- Lesson notes for each module
By the end of six weeks, you'll have built practical tools you can take straight back to your team.
Your personal operating system
A written playbook for how you run your SDR function across every key leadership system.
30+ templates & frameworks
Hiring scorecards, ramp plans, coaching frameworks, capacity models, SLA templates, compensation structures and more.
A peer network
A cohort of SDR leaders facing the same challenges, and a network that continues long after week six.
Personalised 1:1 coaching
Additional time with experienced SDR leaders on your specific challenges, career ambitions and development priorities. For more experienced leaders, a chance to go deeper into strategic leadership, organisational design and scaling an SDR function.
Start with one module, on us.
Take the SDR Leader self-assessment and the "5 Systems Every SDR Leader Needs" mini-training free with your SDR Leaders Global membership. See how the program works before you apply.
Taught by the leaders who built these functions, not by a curriculum team.
Every session is led by an operator who has hired, ramped, forecast and defended an SDR function in the real world, with guest speakers from across the SDR Leaders Global community. You'll learn from Andrea Onuigbo, whose full bio is below.
Andrea Onuigbo
Head of Education, SDR Leaders Global
- OracleStarted her career as an SDR and AE
- AtlassianFounding Sales Development leader for the first-ever SDR teams across EMEA and APAC
- SnowflakeLed Sales Development across EMEA
- Stanford Graduate School of BusinessMSx programme, Summer 2027
I became a leader before I had a leadership toolkit. Most of us do.
Andrea has spent the last decade learning what it takes to make the leap from individual contributor to great Sales Development leader - from starting her career as an SDR and AE at Oracle to becoming a founding Sales Development leader for Atlassian's first-ever SDR teams across EMEA and APAC, and most recently leading Sales Development across EMEA at Snowflake.
Today, she leads 30+ SDRs and five frontline managers, and has coached 70+ SDRs, AEs and managers into new roles, promotions and their next level of leadership. Her teams have generated more than $28M in vetted opportunities and $2.4M in signed contracts.
She's lived the messy middle of leadership: hiring, coaching, forecasting, managing up, partnering across functions, developing managers and figuring out how to build a team that performs without everything depending on you.
The Accelerator brings those lessons into one practical leadership toolkit - built for the leaders who are ready for what's next.
Andrea will be heading to Stanford Graduate School of Business for the MSx programme in Summer 2027. Before then, she's bringing a decade of hard-won lessons, frameworks and leadership experience into the classroom.
Join the next cohort.
Enrol and pay securely online. Your place is confirmed the moment your payment goes through, and you get access to the cohort portal straight away.
What's included
- Six weeks of live leadership development
- Curriculum and practical frameworks
- 30+ templates and tools
- Pre-work and application
- Peer cohort and community
- Personalised 1:1 coaching with experienced SDR leaders
- Your personal SDR Leadership Operating System